Founded in London in 1984 by Peter Meadows, Hunza stood out for its innovative, textured fabrics and body-conscious silhouettes that embodied the spirit of the 80s. In 2015, Georgiana Huddart relaunched the brand as Hunza G, reimagining it for a new era. In partnership with Peter Meadows, she brought back the iconic Original Crinkle™ fabric and infused the brand with a modern perspective rooted in timelessness, simplicity, and inclusivity. At the heart of Hunza G is the proprietary Original Crinkle™ material - a textured, ultra-stretch fabric crafted with over nine million stitches per swimsuit. It sculpts, supports, and adapts to the body, offering a universally flattering fit in just one size.